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"When working with clients, my favourite moment is seeing them physically relax as they know we are looking after their best interests."
Farida is a Financial Planner based in the London office having joined Paradigm Norton in 2019. Her passion lies in using her skills to provide clients with the reassurance that their finances are taken care off so they can focus on enjoying the things that really matter to them.
Farida’s qualifications include being a Chartered and Certified Financial PlannerTM as well as a Fellow of both the Personal Finance Society (PFS) and Chartered Institute for Securities and Investments (CISI).
She enjoys promoting the profession as a member of the CISI Financial Planning forum committee.
Outside of work
Outside of work, Farida enjoys spending time with friends and family and keeping active. She can often be found trekking up mountains, competing in triathlons or volunteering with St John Ambulance.