This
year’s key task was to think through – how
to communicate what Paradigm Norton does if we only had
thirty seconds to tell our story. This task is often referred
to as ‘an elevator testimony’.
We divided into teams of three with a clear brief to create
a commercial that captures the ‘essence’ of
Paradigm Norton.
Members of the winning team each won a bottle of champagne.
We
hired a film crew to film the commercials, which were all
shot in the morning. |
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During the remainder of the day the Paradigm Norton team
worked on other matters, whilst the film crew worked on
the edit and creating the finished product. The weather
was fantastic and very conducive to relaxing and enjoying
time out of the office. At the end of the day the director
of the film crew voted for the winning commercial. |