Whether we are building an investment portfolio or planning for the achievement of our clients' financial goals, we recognise that financial decisions cannot be determined in a vacuum.

Our approach to investment management starts with the need to establish firm goals for the future use of capital.

We then build an investment strategy that takes into account, for example, time horizons for investment and risk, and sets investment milestones and provides for regular reporting on performance.

All our clients wish to maximise investment returns at an acceptable level of risk and build for themselves financial security. We work with our clients to identify their broader financial goals.

We help them to identify their values, their priorities, their dreams and their life goals.

Only when these are clear can we and they make informed financial decisions that contribute to the achievement of their goals.


Ultimately, this gives clients peace of mind about their finances because they know that their financial decisions are in balance with the other values and priorities in their lives.

"The real value of any investment portfolio is in the ability it gives you to meet your broader goals. If you die with a large investment portfolio, but never took the holiday of a lifetime you’d always wanted, or supported the children

 
 

financially when they needed help, then you’ve probably missed the point of having it in the first place.”

William Pratt

Where appropriate, we encourage our clients to re-think their priorities, values and plans.

There are other financial planners who can give tax advice, investment advice and estate advice but no one integrates and embraces the ‘Paradigm Norton approach’ into their overall philosophy.


In summary, Paradigm Norton is distinctive because we are in the business of financial life change.

In all our services, the distinctive of Paradigm Norton is our interest in the wider aspects of our clients’ lives. Whether we are building an investment portfolio, planning the achievement of financial goals, or helping clients to build a successful company, we recognise that financial goals and decisions cannot be determined in a vacuum.